Third-Party Apps No Longer Required To Run Facebook Promotions

**Big news announced by Facebook on 27th August 2013**

According to the announcement posted here by Facebook: “We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.
Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:

  • Collect entries by having users post on the Page or comment/like a Page post
  • Collect entries by having users message the Page
  • Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.”
Facebook continued on to say that they hope the new updates will enable more small/medium businesses to run competitions on Facebook. For more information regarding the changes to promotions policies, check out Facebook’s downloadable Promotion Guidelines, which include FAQs and best practices for running promotions through Facebook.

While I personally love using apps for competitions, for so many reasons… I think this is good for SMEs who just don’t have the budget to run competitions using apps. I also believe it will encourage people to use 3rd party apps more – there is more functionality and ROI with an app than there is by running a competition on your page!

What do you think of these latest changes?! Are you a business who will now run more competitions?

Stay tuned here for another update with lots of competition ideas for your business page!

Written by

Aoife Rigney is a digital marketing and social media strategist, advisor, trainer and event speaker. Aoife loves her work – it’s her passion! From training one to one or a large group, advising a business on their digital strategy or speaking to a room of people – she simply loves it!

One Comment

  1. In truth they are bringing the “rules” closer to how most businesses, including some huge businesses have been running their competitions – Facebook have been ignoring pretty much 100% of the breaking of the rules.
    Will they change now ? ….remains to be seen.

    Thanks for the post Aoife

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