Social Media Wake Up Call

This week I attended the Cork Chamber Business Skillnet’s seminar entitled Social Media Wake Up Call.

The seminar was chaired by Colm O’Regan, Stand-up comedian, broadcaster and author of “Isn’t it well for ye”, The Book of Irish Mammies and creator of the @irishmammies Twitter phenomenon. Colm facilitated a panel discussion and Q&A discussion at the end of the seminar.

The speakers included: Pat Mullins – Mullins Lynch Byrne Solicitors, Conor Lynch – CEO of SocialMedia.ie and Krishna De award winning communications strategist, commentator and mentor.

So, here are the tweets from the event:

  • @CorkChamber: Social media is not the whole story, it’s a tool but people like tangible things too @colmoregan
  • @corkbiztraining: Social media policies are critical – make sure they are legitimate and bespoke for what you want @mlbsolicitors
  • @CorkChamber: You should have an email, computer, internet, intranet & social media policy -Pat Mullins explains
  • @corkbiztraining: You need to have email, computer, Internet, intranet and social media policies
  • @CorkChamber: What are you trying to protect and prevent in your social media policy?
  • @ClaireBergin: Pat Mullins clearly stating that all org’s must have a social policy-some of his examples seem obvious however have clearly happened
  • @CorkChamber: Constitutional right to privacy, compensation issues, incitement to hatred, defamation – complex issues linked to social media
  • @CorkChamber : If you are going to use social media for business, do not let the kids use it without instruction -Conor Lynch
  • @corkbiztraining:: Cardinal rule: don’t drink and tweet, put the phone away. Don’t say something you wouldn’t put on letterhead. You can’t take it back
  • @CorkChamber: Hashtag hijacking could lead to a hashtag becoming a bashtag
  • @corkbiztraining: Social media is about the ability to share content @KrishnaDe Make sure you have the right to share images
  • @KrishnaDe : How to manage your personal online reputation in 6 steps http://bgn.bz/6df  for delegates at today’s
  • @corkbiztraining: Policies for when you will delete content is necessary. Have you published policies to protect your online communities?
  • @CorkChamber : In the US 42% of consumers expect a response within 60 minutes – what does this say for your social media protocols?
  • @corkbiztraining: Can you respond to an emerging online issue or crisis within 60 minutes?
  • @socialmedia_ie: Social Media Screw-Ups – The Definitive Collection – What’s your favourite? http://ow.ly/nuWDZ
  • @CorkChamber: If you are going to use social media for business, do not let the kids use it without instruction -Conor Lynch
  • @aoiferigney: “Audit your identity. Manage your privacy settings. Review your digital profile. Educate others.” Super tips from @KrishnaDe
  • @CorkChamber: “Do you have a process in place for social customer support”?
  • @CorkChamber: Style guide provides an operational guide for your people using social media
  • @aoiferigney: It’s very important to operationalise social media. Build capability beyond the one person who manages your social media. @KrishnaDe
  • @aoiferigney: Be careful when RTing. Be sure to have read the content
  • @aoiferigney: Visual content marketing is so important.. Are you confident you are not breaching copyright laws for images? @KrishnaDe @aoiferigney: Brand reputation monitoring is essential for brands both big & small. What are people saying about you? @KrishnaDe @corkbiztraining
  • @CorkChamber: Krishna De highlights the need to: audit your identity, manage your privacy settings, review your digital profile & educate others
  • @CorkChamber: Krishna De closes her insightful presentation asking “what actions will you take next to manage your online reputation”?
  • @KrishnaDe: Guidance to help you develop your own social media policy http://bgn.bz/smp  < though do not copy someone elses!
  • @corkbiztraining: Start today – manage and monitor your online reputation consistently @KrishnaDe

These are just a sample of the really great tips given on the night. There are lots more over on the #biznet stream on Twitter.

Do you have any more social media tips? Comment below to add them in!

Were you at the event? See all the pictures from it here!

Written by

Aoife Rigney is a digital marketing and social media strategist, advisor, trainer and event speaker. Aoife loves her work – it’s her passion! From training one to one or a large group, advising a business on their digital strategy or speaking to a room of people – she simply loves it!

2 Comments

  1. Thanks for sharing the tips from the event – you were very busy curating that evening!

Leave a Reply to Krishna De (@KrishnaDe) Cancel reply