This week I attended the Cork Chamber Business Skillnet’s seminar entitled Social Media Wake Up Call.
The seminar was chaired by Colm O’Regan, Stand-up comedian, broadcaster and author of “Isn’t it well for ye”, The Book of Irish Mammies and creator of the @irishmammies Twitter phenomenon. Colm facilitated a panel discussion and Q&A discussion at the end of the seminar.
So, here are the tweets from the event:
@CorkChamber: Social media is not the whole story, it’s a tool but people like tangible things too @colmoregan @corkbiztraining: Social media policies are critical – make sure they are legitimate and bespoke for what you want @mlbsolicitors @CorkChamber: You should have an email, computer, internet, intranet & social media policy -Pat Mullins explains @corkbiztraining: You need to have email, computer, Internet, intranet and social media policies @CorkChamber: What are you trying to protect and prevent in your social media policy? @ClaireBergin: Pat Mullins clearly stating that all org’s must have a social policy-some of his examples seem obvious however have clearly happened @CorkChamber: Constitutional right to privacy, compensation issues, incitement to hatred, defamation – complex issues linked to social media @CorkChamber : If you are going to use social media for business, do not let the kids use it without instruction -Conor Lynch @corkbiztraining:: Cardinal rule: don’t drink and tweet, put the phone away. Don’t say something you wouldn’t put on letterhead. You can’t take it back @CorkChamber: Hashtag hijacking could lead to a hashtag becoming a bashtag @corkbiztraining: Social media is about the ability to share content @KrishnaDe Make sure you have the right to share images @KrishnaDe : How to manage your personal online reputation in 6 steps http://bgn.bz/6df for delegates at today’s @corkbiztraining: Policies for when you will delete content is necessary. Have you published policies to protect your online communities? @CorkChamber : In the US 42% of consumers expect a response within 60 minutes – what does this say for your social media protocols? @corkbiztraining: Can you respond to an emerging online issue or crisis within 60 minutes? @socialmedia_ie: Social Media Screw-Ups – The Definitive Collection – What’s your favourite? http://ow.ly/nuWDZ @CorkChamber: If you are going to use social media for business, do not let the kids use it without instruction -Conor Lynch
@aoiferigney: “Audit your identity. Manage your privacy settings. Review your digital profile. Educate others.” Super tips from @KrishnaDe @CorkChamber: “Do you have a process in place for social customer support”? @CorkChamber: Style guide provides an operational guide for your people using social media
@aoiferigney: It’s very important to operationalise social media. Build capability beyond the one person who manages your social media. @KrishnaDe @aoiferigney: Be careful when RTing. Be sure to have read the content @aoiferigney: Visual content marketing is so important.. Are you confident you are not breaching copyright laws for images? @KrishnaDe @aoiferigney: Brand reputation monitoring is essential for brands both big & small. What are people saying about you? @KrishnaDe @corkbiztraining @CorkChamber: Krishna De highlights the need to: audit your identity, manage your privacy settings, review your digital profile & educate others
@CorkChamber: Krishna De closes her insightful presentation asking “what actions will you take next to manage your online reputation”? @KrishnaDe: Guidance to help you develop your own social media policy http://bgn.bz/smp < though do not copy someone elses! @corkbiztraining: Start today – manage and monitor your online reputation consistently @KrishnaDe
These are just a sample of the really great tips given on the night. There are lots more over on the #biznet stream on Twitter.
Do you have any more social media tips? Comment below to add them in!
Were you at the event? See all the pictures from it here!