Social Media Content Ideas for every business

Social Media Content Ideas for Every Business 

SOCIAL MEDIA CONTENT IDEAS FOR EVERY (1)Every business must produce and add original content to both website and social media accounts as part of their digital marketing strategy.

Content is an integral part of every digital marketing strategy. Social media marketing requires fresh, engaging content on a regular basis.

However, producing, publishing and promoting your content isn’t always easy. In fact, it is often one of the biggest challenges for businesses. It’s so important that businesses create original, shareworthy ideas and then market your content in order to encourage fans and followers to interact with your brand regularly. Creating and finding content to post on social media platforms can be incredibly challenging. It can be extremely frustrating when you can’t think of something clever, witty or engaging. It happens to the best of us!

So, how does a business post new, fresh and engaging content? Here are some Social Media Content Ideas for any business:


The most popular posts on Facebook are often photos. Taking good photos of products, location and your brand is a key element of your social media strategy. However, it’s a good idea to source photos from around the web too – just be sure to credit the owner!

Facebook Content Ideas

      1. Topical News – is there something trending online? What’s popular at the moment? Is it possible that you can use this news and keep it in relation to your brand and in line with your strategy?
      2. Ask a question or fill in the blanks – post something leading and ask your fans to answer or fill in a missing word. This can lead to super interaction however caution is required as it should only be used occasionally.
      3. Quotes and Motivation – sharing quotes as images are a fantastic way to encourage interaction on your Facebook posts.
      4. Throwback Thursdays and FlashbackFridays are popular, fun posts on Facebook – find old photos of you, your company, the year your business was established and so on.
      5. Behind the scenes – let your fans into your world. Share snaps of staff in their office, store room, shop floor, stocking shelves etc. Snap a picture of new delivers, new shipments, new products arriving or even new staff members – keep fans in the loop! By letting fans have a “sneak peek” they will have increased loyalty to your brand.
      6. Event photos - If you have a special event or launch, create a photo album that talks about the event complete with preparation photos, live event updates and the aftermath. Make sure to encourage people to tag themselves in your photos.


The key to twitter is writing something short, sweet and with a hook. It can be a great tool for building relationships and providing customer service and after sales support. Twitter can be used to build a buzz around events, promotions, product launches and new employee appointments – and so much more!

Twitter Content Ideas

  1. Facts, figures and statistics – try combining something factual with an article which backs it up and provides more information.
  2. Ask a question – encourage people to reply to your question… then keep the conversation flowing!
  3. Quotes and Motivation – sharing quotes on Twitter is a great way to encourage retweets and interactions. Don’t forget to keep the quote to less than 100 characters (if possible) so people can retweet and add a comment.
  4. Topical News – is there something trending online? What’s popular at the moment? Is it possible that you can use this news and keep it in relation to your brand and in line with your strategy?
  5. Expert Opinion – comment on current affairs in the industry your business is part of, share top tips and insights and share engaging content in relation to your industry.
  6. Hashtags – don’t forget to use hashtags to your advantage. Join a twitter chat, talk about something that is trending or even use your own unique hashtag for your event to build buzz and awareness.Many of these engaging content ideas can be used for multiple platforms. However, remember not to automatically post the same message on every platform. While it’s ok to share the same content, but make sure you edit each message to suit each specific platform. Never automatically post content from Twitter to Facebook and vice versa.

    Remember, the key to any social media strategy is to post engaging content that your target market will find engaging in order to make a sale. After all, we’re all using social media to sell stuff, right?

Written by

Aoife Rigney is a digital marketing and social media strategist, advisor, trainer and event speaker. Aoife loves her work – it’s her passion! From training one to one or a large group, advising a business on their digital strategy or speaking to a room of people – she simply loves it!

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