Simple Guide to Creating a Facebook Page for Your Business

Step 1: Choose a Category

Go to the following URL to create your business page on Facebook:
https://www.facebook.com/pages/create.php
Choosing a category will help you rank for more relevant searches and provide relevant information fields on your page.

Facebook for Small Business

In most cases, the first one is most relevant for small businesses. Choose the category that most suits your business and fill out your business name. The business option also asks for further location information. Remember that your category and name cannot be changed once your page is created. So choose these very carefully!

Step 2: Complete Basic Information

Follow the steps and add your details – be as accurate as possible.

Facebook for Small Business

Step 3: Add Facebook web address

This is a very important step. This cannot be changed once it has set. Choose very carefully!

Step 4: Upload Photo

Facebook will now prompt you to upload the main photo for your page. This photo will appear as your icon every time you comment on a post, appear in news feeds or run ad campaigns. Ideally, it should be your company logo. The actual dimensions of your profile picture is 180X180. This will shrink on your page to appear as 125X125.

Facebook for small business

Step 5: About Section

Next, you need to write your ‘About’ information. This small bit of information will serve as the main 2-3 sentence description for your company. It will be on your main page, so make it short and sweet. Be sure to include a link to your company website as well. Also ensure that this information differentiates your brand, making your page even more appealing to potential fans.

Step 6: Use Your Admin Panel

Facebook for small business

Your admin panel is for managing your business page. It’s filled with various features and options to optimize your page and you’re monitoring of that page.

Facebook for small businessEdit Page
The ‘Edit Page’ option in the upper right provides various options. Update Info does exactly as it says and allows you to update your page information. This will also allow you to edit the about section and add more details.
You can also manage who has admin access to your page. This allows you to give employees from your business access to be administrators on your Facebook page in order to respond to comments or messages, without giving them complete power over your page.

Build Audience
Growing your audience is a huge task. It will not happen overnight and is by no means a simple thing to do. Be sure to have your page filled with content before you start telling people about your page! Give your new fans-to-be something to read. Then, your brand advocates to start engaging with that content. Once your page has some interactions, invite more fans and contacts, and they’ll be more interested to like the page when they see the buzzing hub it is.

Step 7: Optimise your Page
Cover Photo
The best visual space on your business page is called the cover photo. The exact dimensions of this cover photo are 851X315. Be sure to select a creative image with less than 20% text that will appeal to users who land on your page. Also, when people like your page, your cover photo will be shown in the newsfeed of that person. So spend some time getting your cover photo the best it can be!

Posts
When posting on your page, be sure to use a variety of content. Who are you targeting? Who is reading your updates? What is your brand message? What images would your audience like to see? What stats would they like to read? What links would they like to click?

Monitor
While having a beautiful Facebook page is great, ensure you’re monitoring how fans are interacting with it. Use Insights on the admin panel to check what’s happening on your page. Be sure to respond to comments and messages as needed to ensure your fans know you not only care about them and what they have to say.

Step 8: Keep Learning

Facebook changes on a regular basis, as does it’s rules and regulations! Keep up to date with changes – always keep learning. 

 

Written by

Aoife Rigney is a digital marketing and social media strategist, advisor, trainer and event speaker. Aoife loves her work – it’s her passion! From training one to one or a large group, advising a business on their digital strategy or speaking to a room of people – she simply loves it!

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