In recent weeks, but even more so in recent days, I have seen “Facebook Lotto Syndicates” popping up all over Facebook.
Simple idea… Business buys a €6.00 Euro millions Quick Pick, puts business name on top, takes picture and posts it to Facebook. All you have to do is like, share and comment on this picture to be in the Syndicate. Great!
Not so great, however… This is against Facebook rules. Any business that is running this type of “promotion” is running the risk of their page being shut down. Are the 500 or so, (random) likes/shares and comments worth the risk of losing contact with the people already liked your page and who are actually interested in your brand?
Here is the list of Facebook Page Guidelines: http://www.facebook.com/page_guidelines.php
In particular this promotion/competition of Facebook Lotto Syndicates breaks this rule:
“You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.”
It is also against Facebook rules to “notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages”, making Facebook Lotto Syndicates a risky competition!
If you feel this type of competition is the best for your business, why not run it off your website? Post the picture of the Lotto to your blog, and tell people to enter via your website. This allows you to run a promotion without breaking Facebook rules as well as increasing traffic to your website!