Facebook has updated its policy for pages’ cover photos in recent weeks, eliminating rules against calls to action, contact info or references to price or purchase information, while maintaining the 20 percent limit for text overlay.
In the Facebook Pages Guidelines the updated rule states:All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.
What does this mean for businesses using Facebook pages?
Well mainly, it means you can now have calls to action, contact information and product information. You’re cover photo can now be an advertisement, if you so wish! The new guidelines give Facebook page owners more flexibility in the type of content they include in their covers.Your cover photo is the largest space on your Facebook page, and this is even more important as the recent changes to users’ newsfeed. Cover photos are beginning to be included in both organic and sponsored page-Like stories. That is, when a user likes a page, a preview of that page is shown in the newsfeed of their friends. This preview is actually the cover photo! So, if your cover photo isn’t quite as effective as it could be.. then perhaps it’s something to think about!
So now that price/purchase information, discounts, calls to action, contact info, web addresses, phone numbers, like or share, arrows to like your page, etc. are allowed on your cover photo… Get creative, folks! However, just keep in mind the 20% text rule still applies!
What does your cover photo look like? Post your facebook page below – I can’t wait to look at the creative covers!
[UPDATE] Here is one of the first cover photos to change, and it just so happens to be from Condescending Corporate Brand Page who often do what we are all thinking! Do you “like” their new cover photo?