Have you noticed lots of changes on Facebook in recent weeks? I admin a number of Facebook pages for various businesses and noticed recently that the pages were having issues. Some issues I’ve experienced in recent days include:
- Missing the news feed
- No access to fan posts on the timeline
- Limited access to private messages
- Little or no notifications (even though people were interacting with the various pages)
So, during this frustrating time over the last week or so, I’ve had a closer look at Facebook and look what I found:
I spotted this “Pages feed” about 2 weeks ago, and noticed that my newsfeed had much less posts from business pages. Why? Because they are now only in this new “Pages feed”. This de-clutters the news feed and keeps all the Pages (business) posts together.
Facebook have launched this new feature hoping to satisfy business owners. The social network has been criticised for its News Feed option which was full of promotional posts mixed along with friend’s posts. Now, Facebook has cleared this up by introducing “Pages feed”.
The Pages feed seems to be a business oriented feature which has already been launched and soon all Facebook users will be able to see and use it.
Facebook claim that they have received a large amount of negative feedback from businesses. Facebook has to deal with a huge amount of spam posts from Pages which are considered irrelevant. This is all figured out with an algorithm called “Edgerank” which apparently is still “under construction” . One thing is certain… posts from business pages now reach fewer users.
The Pages Feed is just like your news feed, only it filters out all the other noise and brings you only the updates from the Pages you have liked -whether it’s 10 pages or 340. To access your personal Pages Feed, all you have to do is click on the Pages Feed link on your home screen of Facebook (shown in the image above).
I actually think I like this new feature… It gives me a chance to catch up on the brands and pages I follow while filtering out all the personal stuff at the same time. I can quickly review the latest business news, articles and such in one feed. I love this, it’s a time saver!
Have you noticed these changes? What impact do you think they will have on business pages?