So, what is Instagram Stories all about?

Basically, it allows users to share photos and videos with their followers in a way that is extremely similar to Snapchat. Instagram users can now upload photos and 10 second videos, post them to their story and can even add text, drawings and emojis! And just like Snapchat, these “Instagram Stories” disappear after 24 hours. While Instagram Stories are not quite as advanced as Snapchat in terms of its customisation with geofilters, stickers and interactive lenses, Instagram Stories are incredibly easy to use and most definitely encourages engagement with the content!

It’s very clear to me that brand’s need to be ready to embrace this change – it’s a bold move but I can already see it becoming a daily part of my social media activity! Social media users are going to either shift some of their attention to Instagram Stories (meaning this spike in interaction with Instagram is a great opportunity for brands) or will spend more time on Snapchat and Twitter giving out about Facebook trying to copy Snapchat!

The challenge for brands includes:

• How do we create more content for yet another platform
• Where do we invest our time/content for best ROI
• How do we get our brand content into the top 5 stories on Instagram
• Will it be possible to promote content on Instagram Stories to ensure visibility? (I would put money on this by the way!)

It will be interesting to see how users respond, switch or remain within both platforms, and how brands would respond. Interesting to see if Instagram Stories eventually become a separate app (the way that Facebook Messenger broke from the pack) to directly compete with Snapchat?

Whether it’s Instagram or Snapchat stories, one thing’s for sure… this story between Facebook/Instagram and Snapchat is definitely one to watch!

The post What’s the story with Instagram Stories? appeared first on Aoife Rigney Digital Marketing.

Starting on February 20, the names of these page admins will show next to their posts and comments. This will be visible to anyone with an admin role on your Page. Right now, Facebook don’t show which page admins posted/commented. Soon, the page admins will be able to see which page admin posted/commented. The admin name will not be made visible to the public just yet, however I think this will happen in time!

Here’s what Facebook have said about it: 

You may see this notification pop up on your Facebook page in the coming days:

Have you seen this update on your page yet? 

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