Aoife is an adaptable, creative and strategic thinking marketing manager. Over the last 3 years, she has built a strong reputation as one of Ireland’s leading Digital Marketing Strategists.
Having managed large successful digital marketing, social media and email marketing campaigns for a number of local and national brands, Aoife has provided a new revenue stream as well as focused digital marketing campaigns in turn increasing sales and building relationships. Aoife’s online marketing expertise allows businesses and brands to create communities of online brand advocates who convert to loyal long term customers and in turn, increase sales for the organisation. A key element to Aoife’s work includes aligning digital marketing activities with overall strategic objectives of the organisation to develop processes and procedures and improve long term business success.
Expertise and Skills: Brand management, brand strategy, online marketing, SEO, Strategic Development & Implementation, Social Media strategy development & implementation, Email marketing, Online PR, web analytics, web content creation, customer retention campaigns via online marketing, traditional marketing & PR, Customer Relationship Management (CRM)/
Bio: Aoife is a highly experienced digital marketing and social media strategist, advisor, trainer and event speaker. In 2012, she graduated with Bachelor of Business (Honours) in Information Systems from Cork Institute of Technology. Having completed her degree, she quickly progressed and completed a Professional Diploma in Digital Marketing from the Digital Marketing Institute.
Since completing studies, Aoife set up her own Digital Marketing Consultancy business and established herself as one of Ireland’s leading Digital Marketing experts. With regular media appearances including RTE, TV3, Irish Examiner, Irish Independent, Sunday Business Post, Irish Daily Mail, The Journal.ie, Newstalk Radio, WLR FM, Spin 103.8FM, K FM, Clare FM, Cork’s 96FM, Cork’s RedFM, Irish Daily Star, Cork Independent & Cork’s Evening Echo.