LinkedIn currently has 277 million users, over 3 million company pages and every second two new members join the professional social network. Much like your personal profile on LinkedIn, company pages offer the opportunity to build a professional network with like-minded people and showcase your brand, product and service to them. A LinkedIn company page includes an Overview section, Products and Services Section, and an optional Careers section.
Below are 6 tips for a successful company page on LinkedIn:
1. Complete Product & Services section
Having your LinkedIn profile information accurately up to date at all times is essential, this includes providing a comprehensive description of what product and/or service your business provides. Many businesses skip this section in the initial set up of their company page and forget to go back and update it. Update it today and don’t wait for a random user to ‘request’ you do so. Remember first impressions are invaluable!
2. Show your expertise
Share interesting articles, blog posts, videos, product or service announcements, industry news and tips on your company page and position yourself as an expert on your specific business and industry. Update your page with the view for it to become an online resource for professionals in your industry.
3. Claim URL
Make it easy for users to find your company page by claiming your URL. By default your company page will be given a numeric URL, change this to your company name by clicking into ‘Settings’ and choosing ‘Public Profile’, here you can customize your URL.
4. Join relevant Groups
Make your business even more visible on LinkedIn by joining relevant groups. Groups targeting your industry will open your business up to a whole new realm of professionals, experts and customers. Interacting and engaging within these groups will lead users to your company page.
5. Gather recommendations
As with most social networks customers can leave recommendations on your company page. Recommendations are an effective way to demonstrate the value of your products and services. Politely ask your followers to recommend your business by sending out a request asking individuals to consider making a recommendation through LinkedIn’s recommend functionality. It might take you longer to do but by personalising these requests you are more likely to get a result. Mass message requests for recommendations are not favoured on any social media platform.
6. Think SEO
Keyword optimisation is crucial online. Be sure to include keywords in the description of your business and in the product and service section. This will help to rank your company page higher in search engines and allow users to access your page a lot more easily.